Reasons Why SEO Is Harder for Small Businesses

Search engine optimization for small businesses can be overwhelming and arduous. However, no one seems to focus on why that is the case. The truth is that a small business or start-up has limited resources and little to no recognition in the industry. It’s partly why it’s difficult for them to focus on optimizing its content for a higher search engine result page (SERP) ranking. With that said, if a business simply digs deeper to figure out why it’s hard for them to develop an SEO strategy, they can truly turn the tables and find success in their SEO endeavors.

Hence, read on to find out why SEO is harder for small businesses!

4 Reasons Why Search Engine Optimization Is Hard for Small Businesses

1. Have Limited Budget and Time

The primary reason why companies shell out money for marketing is that it delivers ROI. However, at times, you don’t see any returns unless you raise your spending. The same is true for SEO. If you spend money on optimization, you can hire better resources, more employees, and top-tier consultants to boost your SEO.

Since you have less capital than big businesses, you can’t hire more employees dedicated to your SEO efforts. This means that the limited number of employees you have will have to juggle multiple tasks, and they will always be on a time crunch. Moreover, since their attention will be divided, it will be that much harder to stick to a dedicated SEO strategy.

2. Struggle with Link Building

Since credible brand websites with exceptional reputations get links without trying too hard, search engine optimization for small businesses becomes even harder. It’s because they have to work extremely hard to reach out to credible sources for backlinks. After all, websites prefer to link back to sites that are recognized as credible sources of information.

3. Cannot Keep Pace with Google’s Changing Algorithms

Since you have limited resources, you will have difficulty keeping pace with the changing algorithm that Google uses to rank sites on its SERPs. A small business marketer is often preoccupied with keeping pace with its industry trends and cannot dedicate their time to the shifting SEO trends.

Meanwhile, an SEO specialist has the time, resources, and insight to follow industry publications while keeping pace with the ever-evolving organic search landscape. They will know if and when Google releases a new algorithm that you can use to get ahead.

4. Google Favors Brands

Google ranks well-known conglomerates higher in its search results as it has user behavior data that indicates people click more often on recognizable brand websites. Moreover, brands have been around for a long time, and they have the resources and budget for creating a comprehensive SEO strategy. Plus, they have a sea of credible content with high-ranking keywords.

So, if you want to compete for a keyword that bigger brands are using, you will have to work doubly harder to create relevant, authentic, and helpful content. You need specific SEO tips for small businesses to rank on SERPs.

So, is SEO still worth the trouble? Absolutely! The best way to find success in the SEO department is to follow tried and tested SEO tips and look into both on-page and off-page SEO techniques. After all, great SEO will help potential customers find your website via organic search and increase your chances of converting leads into customers.

If you want to build a foolproof SEO strategy, get in touch with Marketing Tiki today!